About Us | Our Story | Why FloofChonk is Unique

About FloofChonk 🐾

FloofChonk isn’t just another cat-themed shop—it's a passion project with purpose.

Every item you see here is designed with love and printed on demand, just for you. That means no wasteful mass production, no warehouses full of unsold inventory, and no cheap knockoffs. Instead, each tee, tote, or towel is made-to-order—crafted when you click “add to cart,” with your pawsitively unique style in mind.

This model lets us focus on what truly matters: thoughtful design, sustainable choices, and empowering our community of quirky, compassionate cat lovers.

But behind the cute cats and cheeky puns lies a deeper mission. Before launching FloofChonk, I spent over 25 years in the global mobility and immigration world, advocating for immigrants, expats, and underrepresented voices who often go unheard. That legacy of advocacy lives on here. FloofChonk proudly supports social justice causes and organizations that fight for equity, inclusion, and human dignity.

So when you shop with us, you’re not just supporting a small, woman-owned business—you’re choosing slow fashion, ethical production, and a brand that stands up (and purrs loudly) for what’s right.

Our real life mascot, Floofie. Like most cats, she's silently judging us all day - and often begging for treats - and we wouldn't have it any other way. 

Life is hard. Cats make it better. Thanks for being part of the FloofChonk fam. We're so glad you're here. 😻